How to write a cold email that does not get spammed straightaway is what the marketers keep wondering! One popular outbound sales channel, the cold email, can be an effective marketing strategy, provided it is written short, crisp, and utterly powerful.
Since many people complain of receiving a bombarding number of emails every day, they hardly open emails that are not attention-grabbing. So, how do you write a cold email that can fetch you a response?
Here we explain everything regarding the col emails to you.
What is a Cold Email?
A cold email is when you send a message to an unknown person in the form of an email. In other words, it is an unsolicited email meant for the cold with the intent to convert them into warm leads and then prospective buyers. A company uses cold email asking people to sign up for a free demo, trial, meeting, etc.
Why write a Cold Email?
- Firstly, it is a less intrusive marketing method. Unlike a phone call or a physical meeting, it does not disturb the working professional in their busy life. The absence of confrontation also makes writing cold emails a safe marketing strategy.
- Personalization in cold emails can improve your chances of getting a response. It captures the attention since it carries your name, company’s name, products, services, etc. You can also out some images to make it catchy.
- The return on investment with this cold method is high. There is hardly any cost involved, so there is no risk of financial debt.
How to write a Cold Email
The key to writing a cold email is that it should push the receiver to open it. Here is how the cold email should be written.
A significant part of a cold email, like the email body, is that the “from” plays an important role. It shows the name of the person who sent the email. This part creates the first impression of the email. It may let the receiver decide whether to open the message and read it or trash it.
Since the sender does not know the recipient and vice versa, the recipient may be suspicious of the email. The first thing that the email receiver notices are who this is from. This ‘from’ name can either earn your trust or make the person scared. They may even delete the email without opening it at all.
Hence, it is a good idea to review what is ‘from’ line before sending the cold emails. This “from” line changes with different campaigns, products, and services. The most common forms of the “from” line are the First name, Last name, Designation, Company name, etc.
- Subject line
A cold email subject is another important aspect of the cold email. This line summarizes the actual message in the mail body. This line also creates the first impression, and hence, it is of utmost importance that we make a good subject line.
A poorly written subject will send your email straight to the bin. It may not even qualify to get open. Here is what must be kept in mind while writing the subject:
- Consider your target buyer’s point of view.
- Think about how the customer can benefit from your product or services.
- Promises your prospect of delivering quality.
- The subject line must answer their query and demand.
- Email body
When from and subject lines are sorted, focus on persuading the addressee with a compelling message. Talk about yourself and the company you work for. The message needs to be brief and to the point. Delicate flattery or information about the company’s achievement may be included, but don’t overdo it. In a few sentences of cold email, ask about their problems. Propose and pitch your product and service.